the bookmaker is your enemy. He is trying as hard as he can
to make a profit from your betting and you are certainly trying to make
profit from him. The difference is these days that the "him"
is just as.
, like the majority of Australians, have a mobile phone, you would
have noticed that you are constantly being bombarded with offers from
phone companies and even your own phone company and the first thing they
want from you is to see your account so they can offer you the best possible
deal. Telstra , if they currently hold your account, will come up with
match for any offer you get but only after their software analyses your
account. They will tell you when you normally make phone calls, how long
they last and if there are one or two numbers that you call more often
anything else. Once this is done, they will tailor a plan to work most
efficiently for you. Sometimes your phone provider will call you out of
blue to offer you a price reduction on your existing account, just to
no one can afford to lose a customer.
Would it surprise
you to learn that modern corporate bookmakers have similar
software that analyses all of your betting patterns and habits? The
difference is that they are not rushing out and telling you what your
strengths and weaknesses are. I am fairly confident, though, that they would
be happy to tell you the basic information and I was able to obtain the
following information about my own betting.
My bets can be
anywhere i.e. I do not specialise in any one track or State.
My bets are mainly for the win and quite often several horses in a race. The
majority of my winners are at $5 or more. My account shows that I am a
winning punter. Now as much as I am aware of all this I was surprised at the
depth of the information at the bookmakers fingertips.
So how does this
help the bookmaker? Firstly, they know that I win and they
know when I am most likely to win. They also know that I am not attached to
any one stable, track or State so that means I am not getting stable
information. They know that they cannot beat me so if the level of my
betting was high enough they would lay off the bets I have which would cause
them to lose badly.
likely to be
a corporate on line business.
The reason why
my bets are of no concern is that I spread my bets so that
when I do have big bets no one bookmaker will think I am a genius. If my
normal average bet was say $100 and today I suddenly wanted $5,000 on a
horse then they would take notice. A break in the pattern may indicate that
I would be betting for someone else who perhaps did have some vital
information on a horse.
The same applies
to everyone. Maybe you are a horse owner. Your betting
pattern suggest that you always have a $50 bet on your horses but when it is
ready to win you would suddenly have $500 on it. The bookmaker knows you are
the owner (it is in the racebook) so he now knows you expect it to win. Your
bet is accepted but perhaps the bookmaker will now lay some of the risk
If you asked
your bookmaker for a report on your account you may be
surprised. For a start you can find out just how much you are really winning
or losing for the year. You could see for yourself what are really your
strengths and weaknesses. Now if you know you are winning on Sydney races
but losing consistently in Melbourne, why wouldn't you put all your efforts
and bets where you are strongest?
All Sports), Sports Acumen, and others provide excellent
account information which you can load down at your leisure. Analyse the
information for yourself, remember these are the bets you actually placed
and not the bets you just missed getting on etc. etc. Those reports are your
actual betting, blow by blow and you will be able to see for yourself, where
you are getting the best value and best results.
I hope you get
a benefit from this article. If you have any comments email: