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In 2006, Father & Son bookmakers Michael and Alan Eskander started Eskander’s Betstar, a Corporate Bookmaking operation licensed and based in Melbourne and Darwin.

Betstar is quickly gaining a reputation as a vibrant, innovative betting firm who pride themselves on the exceptional and personable service they offer to their growing customer base. One the eve of last year’s Melbourne Cup Carnival Betstar was announced as a BRW Fast 100 Company for 2009, a testament to the rapid growth of the family owned business.

Betstar offers customers a choice of phone or internet betting along with access to sporting news, tongue in cheek commentary and exclusive competitions and promotions.  

Between Michael and Alan there is a combined 40 years of bookmaking experience on racing and sports across Australia.

Michael Eskander has been in the bookmaking game for 25 years, fielding on the Melbourne Rails and more recently on the Sydney Rails.  He immigrated to Australia from Egypt in 1966 and worked in a number of industries before setting his sights on bookmaking. Since being granted his licence in 1984 he has become one of Australia’s most prominent and well respected bookmakers.

Alan Eskander, son of Michael was educated at Trinity Grammar Kew and later achieved a bachelor of Commerce, majoring in Economics.  Alan received his first bookmaker’s license in 1997 and started fielding at country race tracks, three years later Alan was granted his Metropolitan rails license. 

While racing is their bread and butter, BETSTAR customers receive up to the minute markets and competitive odds on a huge range of national and international sports; including Aussie Rules, Rugby League, Rugby Union, Soccer, Golf, tennis, cycling, netball, motor sports and baseball. Betstar also offers live betting in the run on a number of different sporting events.

“Whether they are pulling on the boots, cheering their team home at the G or watching a big game on a 52 inch flat screen with a group of mates, Australians love their sport.

“Betstar encapsulates the Australian way of life and allows sports fans to back themselves and put their money where their mouth is.”
says Eskander

Betstar offers an exciting and innovative range of bet types and dividend options and are renowned for offering massive feature doubles – the most well known being the Caulfield Cup-Melbourne Cup double.

The team at BETSTAR like to have a bit of fun and have recently created markets for non sporting related events such as politics, Triple J’s Hottest 100 and competitive eating competitions. At BETSTAR there is something for everyone.

Passion, knowledge and a willingness to dare to be different has seen BETSTAR hold it’s own in one of Australia’s fastest growing industry’s, building a solid reputation amongst the general public as the value choice for the discerning racing, sports and entertainment punter.

To sign up to Betstar visit: www.betstar.com.au or call 1300 BETSTAR.


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